The description itself
What is an MLS listing description?
It is the public remarks field on a listing: the few hundred characters a buyer reads after the price and the photographs. It is the only part of a listing where an agent can explain what the photographs cannot show — the condition, the systems, the layout, the street, and the numbers behind the house. Buyers skim it. Buyers also decide from it whether to book a showing.
How long should MLS remarks be?
Long enough to carry the facts a buyer needs, and short enough that every sentence earns its place. Character limits vary by MLS, so check your own board's limit before drafting. Length is not the goal: a short description built from specific facts scores better than a long one built from adjectives, and both are graded on what they contain rather than on word count.
Which facts belong in the description, and which do not?
Anything a buyer would otherwise have to ask about belongs in it: square footage under air, bedroom and bath count, year built, roof and HVAC age, lot size, garage, pool, and the neighborhood. What does not belong is anything you cannot verify, anything that describes people rather than property, and any claim a competing listing can make just as easily. “Must see” is not a fact. “Roof replaced 2022, HVAC 2022, double-pane windows” is.
Grading and cost
How is a listing description graded?
Every description is scored across five fixed categories: length and structure, specificity and detail, clarity and word choice, buyer appeal, and Fair Housing compliance. Each flag carries the reason it was raised, so the score can be argued with. The categories never change between listings, which is what makes two grades comparable.
Is the listing grade actually free?
Yes, and it is unlimited. No account is required to run a grade, and nothing is charged to see the score, the five-category breakdown, or the reasoning behind each flag. The only paid step is the optional $19.99 unlock.
What does the $19.99 rewrite include?
Two things: the line-by-line changes showing what was cut, reworded, or reordered and why, and the finished MLS-ready description you can paste straight into the listing. It is a one-time charge for that listing, not a subscription, and the free grade stays available afterwards.
Does the rewrite invent details about the property?
No. The rewrite can only use facts already present in the description you submitted or in the property record. Anything a stronger description would need but the source material does not contain — a roof age, an HOA amount, a CDD assessment — is flagged for the seller or agent to confirm rather than filled in. Invented details become misrepresentations the moment a buyer relies on them.
What does it cost for a whole brokerage?
Brokerage packs start at 25 listings and reach a 50 percent discount at 500 listings. Credits are shared across the office and a dashboard shows every listing by agent, so a broker can hold the whole team to one standard instead of checking drafts one at a time.
Fair Housing and accuracy
What counts as Fair Housing risk in listing copy?
Any wording that describes the people rather than the property. That includes family-status references, occupancy hints, and phrases implying who a home would suit or who the neighborhood is for. The safe version describes the house and the setting: the number of bedrooms, the fenced yard, the distance to a park. The same appeal, without describing a buyer.
Why does naming the neighborhood matter so much?
Because buyers search by community name, and so do the assistants they ask for recommendations. In Central Florida, where many buyers are relocating and do not know the map, a description that never says Winter Park, Lake Nona, or Horizon West cannot be matched to either a search or a shortlist. The neighborhood name is the cheapest piece of specificity available.
GetReadyToPost grades and rewrites listing copy. It is not an appraisal, a title search, a home inspection, or legal or tax advice. If a fact matters to the sale, confirm it against the county record or a licensed professional rather than trusting any automated review.
Sellers and brokers
Can I use GetReadyToPost if I am selling without an agent?
Yes. The FSBO launch package is $100 one-time and covers the listing description, the property record check, and the presentation materials a for-sale-by-owner seller needs before going live. Grading is free regardless of which path you take, so a seller can check the copy before deciding to pay for anything.
Does GetReadyToPost submit the listing to an MLS?
No. It grades and rewrites the description and helps assemble the presentation. Submitting a listing to an MLS, and the rules that govern that submission, remain with the agent or the seller's chosen service.
Does the tool work outside Central Florida?
Yes. The grader reads the description itself, not the map, so it works on a listing in any U.S. market. The market only changes which facts are worth naming — which is also why adding a market to the AI visibility audit makes that part of the report real instead of skipped.
Check the description before it goes live
Paste the remarks you already wrote and get the five-category grade in seconds. No account, no charge, no queue.
Contact
GetReadyToPost399 East Burleigh Blvd., Unit 22
Tavares, FL 32778
Phone: (407) 765-7917
Support: support@getreadytopost.com
Broker sales: brokers@getreadytopost.com
Credential: Florida Real Estate Broker BK627429 is held by Christopher Sampson. The Florida Department of Business and Professional Regulation currently reports that credential as involuntarily inactive while a renewal is in progress, so it is not an active license to practice at this time. Verify the current status through the DBPR license lookup.